Popular Culture Review Vol. 24, No. 1, Winter 2013 | Page 85

Is “Fat” A Dirty Word?: 81 underarms shaved, eyebrows plucked, feet pumiced, skin exfoliated and moisturized, spots cleansed, roots dyed, eyelashes tinted, nails filed, cellulite massaged, stomach muscles exercised. The whole performance is so highly tuned you only need to neglect it for a few days for the whole thing to go to seed ... Is it any wonder girls have no confidence? (Fielding 27) In order to be appealing and cut out the competition for the prospective Mr. Right, Bridget exercises and dry scrubs her naked body to reduce cellulite, although she knows that men should like women just as they are. She confesses, “I am a child of Cosmopolitan culture, have been traumatized by supermodels and too many quizzes and know that neither my personality nor my body is up to it if left to its own devices. I can’t take the pressure” (Fielding 52). This “pressure” that modern postfeminist women feel is seen as a reaction against the progress made by second wave feminism, a retrosexist