Popular Culture Review Vol. 24, No. 1, Winter 2013 | Page 83

Is “Fat” A Dirty Word?: Body Dismorphic Disorder and The Postfeminist Chick Lit Heroine “For every feminist action, there was an equal and opposite beauty myth reaction”—Naomi Wolf “Looks are a form of currency that aid not only one’s search for a mate but also one’s ability to secure that promotion, get that next job, and become a fully realised human being”—Alison Umminger In The Whole Woman, Germaine Greer argues, “The further from the natural a female form, the more attractive it becomes. The further ffom the natural a female form, the more feminine it is” (Greer 29). She implies that the corporeality of women, the body which is the bearer of new life and thus an intimate manifestation of Nature, is victimized by patriarchal ideals of beauty and thinness. Contemporary chick lit novels which have been a commercial juggemaut for reflecting “how things really are” for young urban women, depict the struggles women undergo to coax and ultimately force their wayward bodies into obeying the dictates of beauty according to the fashion and beauty industries. Greer adds, “Women grow up with a Barbie doll—her long legs, tiny waist and huge breasts—it’s no wonder they want to look like that,” and a majority of Contemporary women do suffer from low self-esteem because their bodies do not fit the ideal of feminine beauty c