The Great Leather Generation Swindle
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influence both literary creation and publishers’ marketing strategies, as well as
determine the future of writers and narrative trends in the 21st century are but
two among the many issues that deserve further examination. The success of this
obvious commercial endeavour had indeed a lot to do with the particular
situation of Spain, as an uninformed public was desperately trying to show the
same cultural importance as the rest of Europe; nevertheless, it also illustrates
the nearly unlimited power of today’s means of promotion and should, as such,
be considered a paradigm of the state of literary creation and diffusion in this
brave new, globalized world. For it was the first time in the history of Spanish
literature that the real authors of an entire literary movement were the executives
of the publishing industry.8
University of Alcala, Spain
Luis Mancha
Notes
1The French publisher and author Andre SchifTrin, founder of the independent publishing
house The