Popular Culture Review Vol. 20, No. 1, Winter 2009 | Page 106

102 Popular Culture Review Maestre, with The Book Sandra Gavrilich Wanted Me to Write for Her returns to the novel of the [new] generation. As if the same generation that he had survived in Killing Dinosaurs With a Sling Shot persisted 10 years later in this obstinate and useless experience for self-destruction.7 It seems that the publishing industry has recently decided to promote historical novels and some authors from the Leather Generation have suddenly discovered a great interest for history, such as Francisco Casavella, who won the Nadal Award in 2008 for a novel set in the 18,h century, What I Know About Vampires (Lo que se de los vampiros) and Martas, who has recently published The Secret o f the Oracle (El secreto del oraculo). But Martas, whose novel, Stories o f Kronen, was considered the first of the Leather Generation is far from receiving the attention from the media he once did, for he was first and foremost identified with that particular generation. He has become a genuine example of an author digested by a marketing strategy, genre-cast, and whose literary voice has all but died at the same time his publisher’s distribution strategy concluded its cycle. Benjamin Prado is still somewhat present, but his preferences have become much more traditional and he no longer wears lizard skin boots. His latest novel, Evil People Walking (Mala gente que camina), published in 2006, is set during the forties, in post-war Spain, and denounces the abuses of Franco’s fascist regime. One cannot help but notice the opportunism of such a theme at this particular moment when Spanish society is precisely involved in the process of re-examining its recent history and formally condemning the excesses of Franco’s rule. However, the most adaptable writer from the Leather Generation has to be Ray Loriga, who has recently directed Teresa, the Body o f Christ (Teresa, el cuerpo de Cristo), a film based upon the life of Santa Teresa de Jesus, the Catholic mystic from the Golden Century. It seems that, at least for Loriga—a pioneer of the Leather Generation—beer and rock n’ roll have given way to one of the most fundamental figures of Spanish Catholicism. Among the Leather authors, once saluted by the media as the future of Spanish literature, only Lucia Etxebarria has survived without major adaptation. She still writes about the same themes in the same way as she did IS years ago, appears in anthologies such as What Men D on‘t Know About Sex (Lo que los hombres no saben de sexo), and still claims to be speaking for her “entire generation,” the identity of which appears foggier than ever. For instance, on her webpage, Etxebarria does not hesitate to describe her latest novel, Cosmofobia (Cosmofobia), in these clear, if slightly redundant terms: “The collective scream of an entire generation” (el grito colectivo de toda una generacion). Promotionally speaking, Etxbarria has survived thanks to the attention given by the media to women’s literature in general and has been able to escape the fate of her unfortunate former companions from the Leather Generation, who have for the most part succumbed to a general lack of interest from both the public and the publishers. The promotion of the Leather Literature movement in Spain during the nineties is one of the most blatant examples of modem publishing manipulation, the consequences of which are still to be evaluated at several levels. How did it