Popular Culture Review Vol. 19, No. 1, Winter 2008 | Page 85

B i g L o v e : Rewriting the Modern Man 81 consecutive nights in the same marital bed), annuls the possibility of relieving the pressure which continues to build among the wives. In the pilot episode of the series, Margene, the third wife, goads Bill to admit that his love is not equally divided, but he must deny her this pleasure to maintain equality between the three wives: MARGENE: I missed you so much. Sometimes three days can feel like such an eternity. And I hate it when family dinner falls on our night. Do you think I’m dirtyminded ’cause I think of you so much? BILL: Honey, I miss you too. If I don’t say so, it’s ’cause I don’t want Nicki and Barb to feel like I miss them any less. MARGENE: So does that mean you miss me more? BILL: Officially, I miss you guys all the same. (“Pilot”) The act of satisfying one wife is in itself depriving the other two wives of this same satisfaction. In this case, the creation of the stereotype depends upon the observed behavior of the female to establish the male’s placement, vis-a-vis the masculine ideal, with the assumption that the most masculine man will leave his wife with the highest level of satisfaction. Bill, being put in the impossible situation of trying to satisfy three women, can never truly satisfy any of them. This failure can be seen as being symptomatic of the man who is portrayed as lacking masculinity, but in fac а