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Risk as Pleasure Corrected Text 20 Holton, Glyn A. (2004) "Defining Risk,” Financial Analysis Journal. 60 (6). p. 20 21 Ibid p. 21 22 Wikipedia.org on "Risk” 23 Adams, John: Risk, Routledge. Oxon 2001. p.81 u Answers.com on “Risk” 25 Ibid 26 Ibid 27 Adams, John: Risk. Routledge, Oxon 2001, p.31 28 Ibid, pp. 29-50 133