“You’ve Come a Long Way Baby”:
An Update on the Perpetuation of Decapitation
Advertisement and Its Commodification of
Female Sexuality in Las Vegas, NV
Manuscript History: This is a revised version o f the paper presented
at the Seventeenth Annual Meeting o f the Far West Popular culture
and American Culture Associations in Las Vegas, Nevada.
An old Virginia Slims cigarette ad in the age of Betty Friedan
professed, “You’ve come a long way, baby,” but the fact that decapitation
advertising is alive and well in Las Vegas, Nevada, proves otherwise. Certainly,
women in the United States can cho