Popular Culture Review Vol. 13, No. 1, January 2002 | Page 51

Bogart, Bacall, and Howard Hawks 47 added scenes of Bacall.” Warners’ now owned Bacall’s contract and wanted to maximize their investment in developing her star potential. In fact, so “insolent and provocative” was Bacall’s dialogue that a year after the film had already received a PC A seal, Breen’s January 25, 1946 letter to Warner nixed Bacall’s salacious comeback: “A lot depends on who’s in the saddle.” Yet, the suggestive line remained in the film.” The B ig Sleep" ^ final cost was $ 1,562,000; twenty months after the end of principal photography, its delayed August 1946 release brought in $3,493,000 in domestic grosses and $1,346,000 internationally, totaling $4,839,000.” Publicity called Bogart a “two-fisted, realistic private detective Philip Marlowe” in Warners’ effort to reinstitute a gangster narrative via a ''bigshot racketeer and gambler,” citing “real life” gangsters: “The dashboard gunflap in Detective Bogart’s car was modeled after a similar utility arsenal that G-men found rigged up in the getaway car used by ‘Pretty Boy’ Floyd Hamilton.” The press book noted "'Big Sleep Aided Okinawa Storm Victims,” and “Realism Plays Big Role in Filming The B ig Sleep"" as “Rehearsal Realism Assures Solitude.” Red meat is also abundant in Bogart’s “tough private dick” leaving a “memorable study in black and blue” roughing up female co-star Vickers. Warner promoted the new female faces amid “sudden death” in Bogart’s film: “six other girls” and “husky-voiced Bacall.”” Warner Bros.’ publicity even noted a growing trend in Hollywood, citing Raymond Chandler’s involvement in screen crime adaptations (e.g.. D ouble Indemnity, et al.), increasing interest in the hard-boiled writer’s tough fiction as source material (e.g.. The B ig Sleep, et al.), and Hollywood’s “increasing use o f ’ filming “its own California backyard,” noting D ouble Indemnity and M ildred Pierce. Actually, these films primarily used enclosed tarped studio backlots rather than “backyard” locations during the war. The B ig Sleep was called a “violent smoky cocktail” where a “sullen atmosphere of sex saturates the film.”” Hawks’ successful pairing of Bogart and Bacall in his adaptation of Hemingway’s To H ave and H ave N ot and Chandler’s The Big Sleep at wartime Warner Bros, was indicative of a broader Hollywood trend. By August 8, 1945, in “Crime Certainly Pays on the Screen: The growing crop of homicidal films poses questions for psychologists and producers,” industry analyst Lloyd Shearer of The N ew York Times noted the heightened sex and violence of a definitive meaty crime trend emerging—and gaining momentum—during the war in adopting non-warrelated narrative strategies anticipating a postwar economy, industry, culture and audience. As primary 1940s industry trade papers suggest: O f late there has been a trend in Hollywood toward the wholesale production of lusty, hard-boiled, gat-and-gore crime stories, all fashioned on a theme with a combination of plausibly