Popular Culture Review Vol. 12, No. 2, August 2001 | Page 30

Popular Culture Review

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in their favorite slang terms for breasts. There were discussions of cleavage, sag
ging, and breast-related sex discrimination at work. Its larger theme was of breast
celebration and breast awareness, which are part of Women.conTs promotion of
women’s self-care. The site provided pages on four broad self-care themes: women
enjoying their breasts, protecting them, supporting them, and changing them. Selfcare projects included liberal feminist, biomedical, and consumer strategies.

Feminist Self-Care
“Breast Fest” employs a feminist discourse to tell women’s “body-sto
ries”. It addresses feminist issues such as internalized oppression and sexism at
work and in relationships. For instance, the theme song of “Breast Fest,” featuring
a comic strip character named “Lacey Brazeer,” describes three ene ֖W2