Popular Culture Review Vol. 12, No. 1, February 2001 | Page 21

The Lasting Popularity of “Strawberry Fields Forever’’ 17 Silverstone, Roger. “Television Myth and Culture." Media, Myths, and Narratives: Television and the Press. Sage Annual Reviews of Communication Research, Vol. 15. Ed. James W. Carey. Newbury Park, CA: Sage, 1988. 20-47. Tuchman, Gaye. “Myth and the Consciousness Indust