Popular Culture Review 29.1 (Spring 2018) | Page 89

The publicity photo ( Figure 1 ) is quite pointed : Jyrki 69 , the singer , reads from a history book appropriately titled The Cold War ( John Lewis Gaddis , 2006 ). In his book , Gaddis , a distinguished historian of postwar geopolitics , examines the principles of two antithetical political systems struggling for global dominance , each with the power to end life on the planet .
The promo is an interesting visual ; while including the band ’ s trademark “ goth ’ n ’ leather ” look , it centers Jyrki , the singer , in a pensive pose . The book title is unmistakably clear to the viewer , angled in such a way that the full cover is visible . The book is chosen specifically to reflect the influence of history , war , and anxiety on the lyrics of the album ’ s first single . Not every single released has a photo shoot to accompany it ; in fact , there are scant few examples of this . Thus , the band carefully orchestrated this visual , as well as the video , to create a supplementary narrative to the song
Ṫhe video for “ Jet Fighter Plane ,” directed by Finnish photographer and director Ville Juurikkala , juxtaposes the band playing the song with spliced footage from military exercises and stills of refugees and shattered domestic scenes . 7 In fact , there are clearly two narratives in video – the song ( the band performing the music and lyrics ), and the visual accompaniment . One narrative overlays the other . As the outlined , ghostly figures of the band perform , the background shows another story simultaneously . The song and video start out with the “ national emergency ” broadcast notice , as the camera pans the faces of women and children refugees . As the lyrics begin , bombed out homes are overlaid with images of the individual band members ( Figure 2 ).
The overall narrative tone of the video is suitably grim , and the images of destruction and displacement highlight the pointed criticism of the lyrics .
7 The 69 Eyes , “ Jet Fighter Plane ,” official music video , directed by Ville Juurikkala , 2016 . Nuclear Blast Records .
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