Polyvinylpyrrolidone Market Key Players, Trends, Growth
Opportunities and Industry Forecast till 2022
“The factors that propel the growth of the market include
increasing use of the polymer in brew beverages as a
preservative extensively used in manufacturing oral
liquids, particles, tablets, capsules, injections and
sterilization disinfectant, increasing use of products, and
increasing application scope of the polymer in numerous
non-alcoholic drinks including, fruit juices, and tea
drinks.”
Global polyvinylpyrrolidone market is anticipated to expand at a significant CAGR in the upcoming period as
the scope, product types, and its applications are increasing across the globe. Polyvinylpyrrolidone (PVP), also
termed as “Polyvidone” or “Povidone”, is a water-soluble polymer produced from the monomer N-
vinylpyrrolidone. The factors that propel the growth of the market include increasing use of the polymer in brew
beverages as a preservative extensively used in manufacturing oral liquids, particles, tablets, capsules, injections
and sterilization disinfectant, increasing use of products, and increasing application scope of the polymer in
numerous non-alcoholic drinks including, fruit juices, and tea drinks.
On the other hand, there are factors that may hamper the growth of the market including volatility in the
accessibility of raw materials and their charges. The market could be explored by product type, application, and
geography. The market could be explored by product type as Pharma Grade, Food Grade, and Industrial Grade.
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The key applications that could be explored in this market include Food & Beverage, Pharmaceutical, Adhesives,
Cosmetics, and Others. The “Pharmaceutical” segment led the market in 2015 and will continue to lead in the
forecast period. The key factors that could be attributed to the growth of market include rising demand for
polyvinylpyrrolidone in the pharmaceutical application as a drug cosolvent, solubilizer, dispersion stabilizer, and
sterilization disinfectant. Pharmaceutical segment is followed by Food and Beverage segment due to increasing
use of polyvinylpyrrolidone in the food and beverage industry.