Polo De'Marco Magazine Issue No.23 | Page 43

A History of Holding Its Value Since Roman times diamonds have been coveted for their beauty and rarity. Unlike paper currency, which have historically retained value as long as the country is recognized, and in good standing a natural diamond has maintained value across the world and throughout thousands of years because of its natural supply and demand. Collectors see a natural coloured diamond as a way to pass on and preserve their wealth from one generation to the next and from country to country. Since ancient times, people have valued the unique properties of the precious diamond. Diamonds don’t corrode and can’t be melted over a common flame, making it easy to work with and put in jewellery. Moreover, coloured diamonds have unique and beautiful colours, unlike each other. It’s a collector’s dream. Natural Coloured Diamonds have been unearthed in every colour of the rainbow, the physical conditions necessary for a diamond to have colour naturally don’t often occur, making natural coloured diamonds extremely rare. It is estimated, that only a 1 in 10,000 chance that any diamond will possess any natural colour, whether that colour is pink, green, yellow, blue, brown, grey or any shade of the colour spectrum. Weakness of the U.S. Dollar Although the U.S. dollar is one of the world’s most important reserve currencies, when the value of the dollar falls against other currencies as it did between 1998 and 2008, this often prompts people to flock to the security of gold and coloured diamonds, which raises their prices . The price of gold nearly tripled between 1998 and 2008, reaching the $1,000-an-ounce milestone in early 2008 and nearly doubling between 2008 and 2012, hitting around the $1800-$1900 mark. The decline in the U.S. dollar occurred for a number of reasons, including the country’s large budget and trade deficits and a large increase in the money supply. Inflation Hedge Gold and diamonds have historically been an excellent hedge against inflation, because its price tends to rise when the cost of living increases. Over the past 50 years investors have seen gold and diamond prices soar and the stock market plunge during high-inflation years. This is because when fiat currency loses its purchasing power to inflation, gold and diamonds tend to be priced in those currency units and thus tends to arise along with everything else. Moreover, gold and diamonds are seen as a good store of value so people July 2020 Polo De’Marco