Polo De'Marco Magazine Issue No.23 | Page 145

With the advent of the fast-food industry, food manufacturing companies had the perfect recipe to deliver low nutrient, high caloric foods on a mass scale. The animal agriculture industry, along with processed food manufacturers then went after their next high value target to secure the hearts and minds of the ever-confused food consuming general public, the National Dietary Guidelines committees. Over the last few decades, government dietary guidelines have been heavily influenced by the very companies whose products have fuelled the ever-increasing rise in chronic disease and cancer. Through cleverly crafted financial sponsorships, the animal agriculture industry has purchased a seat at the table of many national dietary guideline review committees, using their influence and repertoire of self-funded nutritional studies to support the inclusion of animal products in dietary recommendations meant to improve the general health of the community. Corporate sponsorship of health promotion organisations for diabetes, heart disease and cancers, to name just a few, is a common trick of the trade by the processed food companies to leverage their advertising to the very people that have often been harmed by consuming these products in the first place. There has never been a time in history where the waters have been so muddied and the level of confusion so high in relation to what foods we should be nourishing our bodies with to achieve optimal health and wellbeing. In the age of the internet, social media and steaming video services, it has never been easier to communicate ideas, research findings and opinions. Along with this gluttony of information comes the inevitable swathe of false data, opinions and “alternative facts”. Fortunately, when it comes to the basics of nutritional knowledge and the pathophysiology of diseases caused by poor lifestyle, we truly do have all the information we need right now to make an informed choice for ourselves and our loved ones. Polo De’Marco July 2020