other major moments come
to mind when you think of
this level of goal setting and
success for the STEFANO RICCI
brand?
NR: The Shanghai opening
kicked-off our affirmation in
the retail space as a monobrand.
My father envisioned
the route: in 1993, there was
no luxury market in China, and
there was no attitude towards
a cosmopolitan style yet either.
The most important moments
of this chapter of our history are
undoubtedly the openings at 407
Park Avenue in New York and the
boutique on Rodeo in Beverly
Hills. Being where our customer
wants us to be, in a circuit that
includes Monte Carlo, Moscow,
Paris, and London, as well as
Milan, and Florence. Today, the
company has 66 boutiques in
leading international cities, and
we are present in the market with
19 shop-in-shops.
FR: In addition to the boutique
openings, our business has
stood out due to the quality of
our events. They are unmissable
appointments for our top clients
and world-class press. To name a
few occasions: the presentation
of my father’s book Luxor took
place at the Metropolitan
Museum in New York with a dinner
at the Dendera temple; we
opened Moscow fashion week
in front of 2,500 spectators; we
celebrated 40 years of activity
with a fashion show inside the
Uffizi Galleries alongside works
by Botticelli, Leonardo, and
Michelangelo - this was the first
and only time this space has
been used in such a way in the
museum’s secular history. In 2017,
for the 45th anniversary, we had
a fashion show at the Palazzo
Pitti, in the Sala Bianca, where
the concept of “Made in Italy”
originated.
Q14. Those who create
incredible collections are
often themselves great
collectors. In addition to
exceptional vintage cars,
what are some other great
collections of the Stefano
Ricci family and can you tell
us a little about them?
NR: We are a traditional family;
we share a passion for work, for
sports cars, and for living our free
moments in privacy. We do not
have extensive collections, but
we also love to surround ourselves
with the beauty of our watches
and to share the best selection of
our wine cellar with friends.
FR: I agree with Niccolò.
Q15. Globally, with the current
corona virus pandemic, we
are seeing all sorts of creative
inspiration arising throughout
the world, especially within
the luxury industry. Will you
share with us some creative
inspiration from the SR brand
during these last several
months?
NR: In every single object
we produce, we try to draw
inspiration from the world around
us and from the emotional
feeling that marks the different
moments of history. I believe that
the months that we have just left
Polo De’Marco July 2020