Polo De'Marco Magazine Issue No.23 | Page 130

wealth, utilized by merchants and bankers who achieved great success in the Renaissance as it flourished under the Medici family’s patronage. Our headquarters are located on the hills of Fiesole, the most exclusive place in the Florentine territory that lies halfway between Mugello (the area from which the Medici hailed), and our city of Florence. Q7. “Ties to Total Look” is a keen philosophy well-known to STEFANO RICCI clientele. What are the top 5 aspects of “Ties to Total Look” that are relied upon by STEFANO RICCI? NR: I would talk about the five milestones in our history. Since 1972 the tie expressed the SR man’s character, whereas heads of state and industry leaders have been wearing our cotton shirts since 1974. Later, our hand-stitched leather bags accompanied business appointments and leisure travel. Sportswear opened our proposals to the pleasure of dressing with quality even in informal moments. And finally, the sneaker with crocodile details conquered the Millennials. FR: A fascinating aspect of our history is undoubtedly the fact that STEFANO RICCI was born from an accessory of men’s clothing and then went on to define the entire lifestyle of the successful man. Beginning with the tie, in particular, the “most expensive tie in the world” made in silk patchwork in the 1980s, I would underline the brand’s success with other offerings, as well. These include precious buckles and a collection of cufflinks made by our internal jewelry workshop, and the experience of a bespoke service with a private tailor who may visit the client in his home. Q8. What are the top three qualities that differentiate a STEFANO RICCI suit from all other fashion designers, and how long does it take to have a custom STEFANO RICCI suit made and tailored? NR: Singularity of the design, exclusive STEFANO RICCI fabrics from the best mills, and wearability. It takes usually five to six weeks to create a customtailored suit and to have it shipped anywhere in the world. FR: Timeless elegance and comfort. In other words, it is more important to feel good than look good. July 2020 Polo De’Marco