FR: Our relationship with clients
relies heavily on service. We are
launching the STEFANO RICCI
Club project, reserved for top
clients, which ensures priority
access to new products and
exclusive experiences. To further
cater to our customer’s desires,
we created the FUENTE OPUSX -
STEFANO RICCI cigar, which is not
intended for sale.
Q3. The STEFANO RICCI
brand serves the 1% of all
oligarchs, politicians, oil
scions, celebrities, and tech
billionaires to name a few.
This exclusive clientele often
remarks about the quality of
the fabric in STEFANO RICCI’s
clothing and interior design.
They are quoted as having
said, “There’s nothing quite
like it.” Is there a way to
explain technically what the
clientele of STEFANO RICCI are
experiencing when they say
this?
NR: One of our strengths is
undoubtedly the search for the
absolute quality of each material.
The best silks, the best cotton,
the softest wools, and the leather
goods are testaments to how our
brand asserts itself through the
enhanced design of exclusive
products that simultaneously
express an emotion.
FR: Making our wardrobe
available for this 0.001% is our
mission. Attention to detail is our
secret. When a man enters a
STEFANO RICCI boutique, he must
feel at home. His purchasing
experience represents an
intimate, personal moment, and
our team accompanies him in
choosing an emotion for it.
Q4. Stefano Ricci himself
has created each and
every pattern used by the
STEFANO RICCI brand, drawn
intricately in pencil and then
manufactured into exquisite
fabrics spun on Renaissance
style looms originally created
by Leonardo da Vinci, which
are the basis of the STEFANO
RICCI brand. Is Stefano’s
extreme talent self-taught
or passed down through
generations in the Ricci
family? And are these custom
fabrics made by Stefano
retired seasonally?
NR: My father’s extraordinary
ability has always been to design
the future. His reference to
Leonardo da Vinci is a reference
to the acquisition of the Antico
Setificio Fiorentino, which has
been operating continuously
since 1786 with mechanical and
semi-mechanical looms from
July 2020
Polo De’Marco