Exclusive Interview with
Niccolò Ricci
CEO
Filippo Ricci
Creative Director
Stefano Ricci
Interview by KC Martin, Luxury Editor
Q1. “100% Made in Italy”
has been STEFANO RICCI’s
motto since its inception and
is manifested in every aspect
of the brand’s production and
philosophy. Explain in detail
why “100% Made in Italy”
really defines the STEFANO
RICCI brand.
NR: “100% Made in Italy” is not
only our motto, but expresses
the brand’s DNA. This was a
choice that my father made
in 1972 when he founded the
company, and which he never
has compromised on. It is a
commitment that is renewed
every day in our workspaces, to
express the absolute excellence
of unique and unrepeatable
products.
FR: The real “Made in Italy”
concept expresses the quality of
traditions of craftsmanship and
culture around products. This is
esteemed worldwide, as can be
seen from the investments that
international groups place in
our territory. For us, it certifies the
transmission of knowledge and
interaction with new technologies
in order to express the authentic
value of luxury.
Q2: STEFANO RICCI was
founded in 1972 by Stefano
Ricci and his wife, Claudia.
Now in 2020, the brand
exists globally with over 600
employees internationally
and 66 boutiques, including
flagship stores in the world’s
most glamorous capital cities
encompassing men’s and
young men’s fine clothing and
shoes, luxury accessories, ski
and leather goods, crystal,
fragrances, interior home and
yacht design and furnishings,
and signature jewelry. As the
next generation moving the
STEFANO RICCI brand forward,
are you looking towards
further expansion into other
locations and/or new business
divisions?
NR: STEFANO RICCI is recognized
worldwide for the brand’s
expression of luxury lifestyle. We
add new items to our proposals
season by season. Our expansion
plan currently focuses on the
markets we have recently
entered, with openings in Miami
and Las Vegas in the United
States and openings in Southeast
Asia. Our commitment is towards
sustainable development that
never compromises on quality.
Polo De’Marco July 2020