Polo De'Marco Magazine Issue No.23 | Page 25

Q4. What qualification do you need to have to become a personal shopper? And have you seen personal shoppers do a bad job? EQ (Emotional Quotient) is very important as well as understanding of luxury lifestyles in different countries and cultures contexts over formal qualifications. When you talk about personal shoppers doing a bad job, it is mostly about the pushy staff at department stores who will have the customers buy ‘seasonal must have items’ without taking personal style and lifestyle in consideration purely to meet their employers unrealistic sales targets. Q5. As a personal shopper - what is the hottest item for sale for men and women? And can you foresee what would be the hottest item for sale in 2021? I am not driven by the trends/ hottest items. I take pride in offering my clients only timeless items that are true to who they are and that they will be wearing for many seasons/ years. The exception is when the latest trend fully resonates with a particular client’s style or when clients make specific requests. Q6.In terms of marketing your business - when do you get your clients from and how do you service their needs? And do you have a minimum spend? My clients come mostly by word of mouth and referrals from existing happy clients but I have seen an increase of shopping requests coming through our website as well as new clients joining from social media. There is no obligation/ minimum spend for our services at all. Q7. What is the most expensive items that you have bought for a client? And where do you source it from? The most expensive item we bought for a client was an rare Hermes handbag from an auction in Hong Kong but we are more proud of the best deal we bought for a client: A pair of Louboutin heels for only USD 65 sourced from Christian Louboutin family and friends sale. Q8.What advice would you give to become a personal shopper? And who is your mentor if you have one? Be resilient, it takes a while to build your clientele. I would also add patience as it takes patience, speed (getting pictures and detailed information about the Polo De’Marco July 2020