the 18th century. The ASF is a
high-craftsmanship factory in the
heart of Florence, specialized in
the production of silks and fabrics
for interior designs, as well as, a
limited selection reserved for the
most exclusive items. As for the
seasonality of the fabrics, they
are renewed every six months.
FR: Our father is a talented
creative. He taught us how
to recognize quality in every
product since we were children.
We learned the secrets of
production by working with him,
and we can say that we grew
up in this universe; when we left
school each day, we studied in
our grandparents’ villa where the
company was initially based.
STEFANO RICCI was born there.
Q5. In your boutiques, you
have a unique signature item
displayed which is the head
of an eagle being used for instore
mannequins. This lends
itself to further intrigue while
reinforcing STEFANO RICCI’s
brand logo of the eagle. How
and when was this unique
design display created and
first implemented?
NR: The eagle’s head has been
our icon for a long time, together
with the SR monogram that has
been used on our products since
1972. The eagle was chosen
as an emblem of strength and
pride and has accompanied the
brand’s success worldwide.
FR: A symbol of a soul’s royalty,
the eagle expresses our brand’s
values: honour, power and pride.
Our clients identify with it, as well
and have come to expect it as a
visual emblem in all our products.
Q6. The STEFANO RICCI
factory is in Fiesole, Italy in
the hills surrounding Florence,
properly defined as an
elegant workshop for fine
craftsmanship. Explain please
how Florence and its roots
of excellence in history and
culture, especially from the
Renaissance period with rich
advances in the areas of arts,
sciences, and architecture
have influenced the STEFANO
RICCI brand.
NR: I consider it a privilege to
have been born and raised
in Florence. It is a city that the
world loves, and that has given
us Renaissance masterpieces.
The city is a constant source of
inspiration for us; you just have
to walk through the city’s streets
to fill your eyes with beauty and
harmony. We cannot forget
that “Made in Italy” was born
in Florence in 1952 with the first
fashion shows in Palazzo Pitti,
precisely in the Sala Bianca (white
room). This space was closed
to fashion shows for 35 years,
but was reopened to celebrate
an important STEFANO RICCI
anniversary in 2017.
FR: In reality, the Florentine
tradition dates to the Middle
Ages, when the city was host to
many manufacturing Guilds, with
the Wool and Silk Guilds being
the most prominent. The Guilds
were the source of the city’s
Polo De’Marco July 2020