Polish Online Advertising Market, Digital Ad Spend Poland Online Advertising Market

Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/
Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022: Ken
Research
Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/
Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022"
provides a comprehensive analysis of online advertising market in Poland. The report covers
Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid
Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad
Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services,
Packaged Food, Hotel/ Bars/ Restaurant and others) and Market Share of Major Digital
Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl),
and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson
Group, Nitro Digital, Feno.pl). The report also covers market in different aspects such as
parameters to design a successful internet ad campaign, trends and developments, issues and
challenges, market share of major publishers. The report provides detailed overview on future
outlook & projections with analyst recommendations for the industry.
Market Segmentation of Poland Online Advertising Market
Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by
Search Ads which accounted for share of ~% during 2017. Search engine advertising was
followed by banner advertising in terms of spending during 2017 which accounted for ~% share
in Poland online advertising market. Display ads include many different formats and contain