As part of Pocket Shopper's offline marketing campaign, the app will feature a double page spread in Grazia's June 1st issue, in the magazines 'Hot Stories' section. The app has dressed some famous faces at this year's Cannes Film Festival, which will help to create publicity about the app. Grazia will also be offering a discount code for the app for its reader, which will offer 10% off your first month's subscription to the app.
Grazia is the perfect magazine for the app to be featured in due to the magazines audience, 72% of readers are in full time employment between the ages of 25-40. Grazia releases a new issue every week, which therefore gives its audience the most up to date news, which makes readers more likely to buy the magazine.