PM Training Prospectus 2015-16 2015/2016 Prospectus | Page 29

Social Media and
Digital Marketing
Apprenticeship

Earn while you learn with
on-the-job training and a wage

This apprenticeship will help you to understand what social media is, how to utilise
it in a business environment, how to develop online communities and increase
presence through social media, copy writing and media placement.

We work with over 1000 local
businesses to find you the
right placement for your
apprenticeship
Depending upon your
apprenticeship framework, you
may be required to attend one
of our training centres for a
day or block release as part of
your training

Qualifications
Level 3 Diploma in Social Media and Digital Marketing
Technical Certificate
Functional Skills in English, maths and ICT, if required
Employment Rights and Responsibilities (ERR)

Principles of social media within a business
Principles of keywords and optimisation
Social networking management for a business
Using collaborative technologies

18 months minimum
duration
Functional skills in English
and maths support up to
Level 2, (equivalent to GCSE
Level) if required

Level 3 - Advanced

Typical units covered

Key facts

A Social Media
Manager could
earn
a starting salary
of
£22,000+ per ye
ar

Entry requirements and who is it for?
You must complete an initial assessment identifying prior learning and experience
in order to ensure this apprenticeship is the correct pathway. You will also need to
show enthusiasm, commitment and interest in the subject area.

Visit our website for details about our next open days and career events

You can enter this
apprenticeship through
the following pathways
- Study programme
- Traineeship
-  r apply online for specific
o
vacancies when available

Where could this lead
You could progress into roles such
as a web developer, social media
manager or a digital marketing
analyst and email marketer.

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