brand that was born in neighborhoods across
were born from collaboration dialogue with
the country,â he says. To this end, the approach
store associates, customers and bloggers.
is very community-centered. This includes
Customers are encouraged to use the hashtag
having events in-store such as the national
#IAMASHLEY on social media to show their
#LoveYourCurves tour which launched in
love and support for their favorite brand.
with community-based organizations and
talking directly to the customer via strong
social media campaigns that encourage her to
show off her style and be confident about who
plusmodelmag.com 03.15
#plusmodelmag
inspiration + style
she is.
Recently, the company funded two scholarships
â
â
January, being involved in charity initiatives
James and I have a shared history and
a relationship built on trust. I was
enthusiastic about partnering with him
and investing in the reinvention
of the brand.
Steve Chang,
Co-Founding Partner of
Clearlake Capital
for the United Negro College Fund to be given to
rising female stars who are juniors and seniors
The Ashley team has turned the company into
in college. All 89 stores were empowered to
an innovative start-up with multi-channel
each give $250 to the local charity of their
distribution and global growth ambitions. With
choice in honor of Martin Luther King Jr. Day.
its new positioning, the Ashley Stewart brand is
being actively sought after as a distribution and
The company is focused on staying connected
marketing partner by other related consumer-
to the extremely loyal Ashley Stewart customer.
retail companies intrigued by its authenticity,
The recent successful launches of plus size
distinctive fashion point of view and growing
SM
lingerie (#daretobare ) and Ashley TVâ˘
media capabilities. The company has become