Plumbing product extension:
How to increase turnover
BUSINESS AND TRAINING
19
Submitted by
H 2
O-BWT
Historically, plumbing has been a reactive business wherein
the plumber is called out in the event of a problem. There are
areas of water supply which lend themselves to being more
‘proactive’ whereby the plumber could educate his customers on
aspects of their home or business: grease traps were one such
category profiled in the May issue of Plumbing Africa, and water
purification is another.
H 2
O-BWT products are now available to the plumbing
industry for direct distribution as part of their daily
water-based offering, as a lucrative add-on.
H 2
O International is the leading brand in the water purifier
and dispenser market in South Africa. Founded in 1993, it
merged in 2019 with BWT, the leading water industry brand
in Europe. As water purifiers and dispensers have become
popular essentials for modern homes and offices, it makes
sense for the plumbing fraternity to be directly involved
in their distribution and servicing. Plumbers enjoy a trust
relationship with their clients and visit homes and offices
daily. They are thus well placed to service existing users
and also spread the health benefits of drinking pure water
to new customers.
H 2
O-BWT Products include:
• Domestic drinking water purifiers and replacement
cartridges
• Domestic and business drinking water dispensers –
boiling and chilled
• Whole house systems including filter systems and
purifiers
• Raw water treatment for boreholes and rainwater
H 2
O-BWT franchises are spread throughout South Africa and
the Franchise Support Centre in Cape Town is ready to put
you in touch with your most suitable Franchisee. PA
Daily, plumbers encounter the effects of water contaminant
build-up inside piping systems, through normal usage. They
can help their clients onto a healthier water usage path by
introducing H 2
O-BWT products to them. By joining with their
closest suitable H 2
O franchise, plumbers will have access
to years of experience from qualified staff, which, combined
with their own knowledge and expertise, opens the door to a
team effort which can only benefit the market we serve and
the world environment, as well as add to the top line – also,
to help in the recovery process facing the business world
post-lockdown.
To move with the global health trend and help in Saving
Planet Blue, whilst building more lucrative business, is a
simple proposition with top quality water products available
to plumbers through an H 2
O-BWT team effort.
The time is now ripe, at the intersection of the water
purification and plumbing industries, to move forward as
a team for the overall benefit of our customers and ‘The
Planet Blue’.
H 2
O-BWT
Tony Marchisini, CEO of H 2
O-BWT.
October 2020 Volume 26 I Number 08
www.plumbingafrica.co.za