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BUSINESS AND TRAINING
“From this, we do a viability study. We test the pricing
to see if we could be competitive and test the product
to see if it would answer the customers’ need, before
proceeding,” she says.
Atlas Plastics’ primary means of distribution is through
merchants or direct to major users such as mines. This
route to market also enables the company to focus its
attention on quality and customer service.
“We have longstanding relationships with all of our
merchants and have their commitment to promote our
products within their outlets,” says National Piping sales
manager Ricky Gomes. “A lot of customers also have a
policy of supporting local manufacturers.”
Providing quality and assurance
The demand for mobile toilets is likely to remain strong for many years to come, given the
demand in rural and low-income urban areas.
The Atlas sales team spends most of their day on the
road making sales – a perfect way to also expand the
company’s range of products by establishing exactly
what customers want and need.
Atlas Plastics is a major manufacturer of mobile outdoor toilets.
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November 2019 Volume 25 I Number 9