NEWS
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be very proud of this because there is a very long
heritage with all our brands, whether its Cobra or Vaal,
and it is also very important as a country to have local
brands — in all industries or sectors.
“To have our own industrial complex, we provide a future
for the population, for the users, the merchants, the
people who are seeking employment, and for the youth.
This is an important point to us specifically, and I also
think it is very important that we have this competence
transfer because in South Africa, the manufacturing sector
has lost a lot of pace and share in the markets, and for the
short term it may be very enticing to buy cheaper products
at a lower quality from abroad. In the short term you may
make a gain, but in the long term, you lose. This is also
where we hope to regain the trust and support of partners
that also see this as an important factor.
“Then to export our produc