INTERNATIONAL NEWS
13
Special events
Organisations are encouraged to arrange an event or meeting
that will highlight World Plumbing Day. The format and content of
such a meeting will vary from organisation to organisation. Some
hold a breakfast, morning tea or lunch, others might host a golf
day, give away World Plumbing Day treats to customers while
they’re working, bake a cake, hold a forum — any type of event
can be held on World Plumbing Day.
General awareness raising
There are many ways in which organisations and individuals
can create awareness at the local level. For example, retail and
wholesale businesses might want to have a special promotion on
World Plumbing Day to alert their customers to the day.
Plumbing industry organisations may wish to partner with
wholesaler and manufacturer organisations in their country
to undertake a joint promotional activity related to World
Plumbing Day. Individuals might undertake activities that are
designed to draw the attention of the media and the public
while promoting the important underlying message of the day.
For example, one prominent member of the Scottish plumbing
industry dressed up with placards and distributed leaflets
about the importance of plumbing in one of the main squares
in Scotland’s largest city.
Letters to newspapers
Many countries have a practice where major newspapers carry
a letter page in which letters comment on or draw attention
to a cause or issue. It is suggested that prominent plumbing
industry personnel in each country should write to the editors
of that country’s major and local newspapers highlighting World
Plumbing Day.
Promote your organisation’s ‘green’ role
Many plumbing industry organisations are actively involved in
activities related to the environmental role of today’s plumbing
industry, and World Plumbing Day provides a good opportunity
to emphasise this role to the public.
Talks in schools, colleges, and universities
Many schools would welcome the opportunity to have a visit from
a representative of the plumbing industry to talk about the health
(and/or environmental) aspects of plumbing. WPC members have
given talks about water and health in their local primary schools
and facilitated plumbing-inspired drawing competitions. This
provides an excellent opportunity to promote our industry to young
people and grow their understanding of the importance of saving
water, having good hygiene, and other related messages. PA
March 2019 Volume 25 I Number 1