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Business and training
<< Continued from page 39
your competition is doing it, so what is more
expensive? Giving a percentage of a sale to the
credit card company or giving the entire sale to
the plumber down the road who takes plastic?
Here’s another benefit of taking credit cards:
When you accept a credit card for payment, you
can be sure that when the charge is processed
and approved you will receive payment. No
more waiting for the cheque in the mail. Also,
long-term customers may prefer to set up
auto-payments via credit card, which keeps
their account up to date and your cash flow
consistent month after month.
Bye-bye, swipe card
If you’ve read up to this point thinking, “Of
course a business needs to accept credit cards
in this day and age; we’ve been doing it for
years.” Good for you! But do you use a chip-
reading terminal for credit card transactions?
In the past few years, there has been a major
change to credit cards in the US. Credit card
com