NEWS 11
Axor South Africa scoops global award
The innovative AXOR MyEdition campaign shines in Germany
AXOR has established itself as a brand that is at the forefront of design and innovation . This year , AXOR ’ s South African team proved their dedication to that philosophy when they won the Global AXOR Award for the AXOR AfricaEdition campaign at the Hansgrohe Group ’ s annual Global Marketing Meeting .
The Global Marketing Meeting , which is annually hosted at the Hansgrohe Group ’ s headquarter in Schiltach , Germany , took place for the first time ever as a digital format to give Marketing Managers and Managing Directors across the world a preview of the new products and marketing plans for the year to come . The three-day conference is topped off with the Global Awards ceremony , which recognises the company ’ s biggest marketing achievements for the year .
Several Hansgrohe subsidiaries submit their best marketing efforts for consideration , and the most creative , original , and effective marketing initiative for the year takes home the prize . This year , Hansgrohe South Africa ’ s AXOR Africa Edition campaign took top honours . The AXOR AfricaEdition competition brought some of South Africa ’ s top designers on-board to create their own cover plates for the AXOR MyEdition mixers . The MyEdition collection brings a whole new dimension of customisation to bathroom design with over 225 choices of material , finishes and design possibilities to choose from . One of the most unique features of the range is the mounting plate , which accommodates the user ’ s design of choice . This is where the South African designers got to show off their talent in the AXOR AfricaEdition competition . The theme was Inspired by Africa and the grand prize was a trip to the company headquarters in the Black Forest . Designer Ryan Olivier ultimately took the title . Runner ups were Landart Studios and Andrew Mboyi .
The idea was so well-received by AXOR Brand Management , that it will now be rolled out in other countries all over the world . Mariette Zietsman , Marketing Manager for hansgrohe and AXOR ( Sub-Saharan Africa ) says , “ We had one goal during lockdown . We were not going to let anything hold us back . Our whole team went above and beyond to make this campaign a success and it really paid off . Now , our campaign is being replicated by other Hansgrohe subsidiaries across the world . We ’ re so excited to see how other countries ’ cultures , traditions , landscapes and beauty will be brought to life through the concept ”. PA
" The AXOR AfricaEdition competition brought some of South Africa ’ s top designers on-board to create their own cover plates for the AXOR MyEdition mixers ."
Wirquin senior appointment
Rudy Pretorius , formerly Key Accounts manager at Comap Southern Africa has been appointed national sales and marketing manager at Wirquin SA . PA
Rudy Pretorius , formerly Key Accounts mamager at Comap Southern Africa has been appointed National Sales & Marketing Manager at Wirquin SA
January 2021 Volume 26 I Number 11 www . plumbingafrica . co . za