Plumbing Africa January 2018 | Page 7

NEWS 5

Grohe Dawn Water Technology

launches mobile Pro Tour Truck

By introducing its first mobile showroom, Grohe Dawn Water Technology( GDWT) is breaking the mould when it comes to traditional showroom experiences in Africa.
Traditionally, consumers visit their store of choice and engage with sales personnel on the floor to find out more about the products on offer. It is a model that works, but customers are not necessarily experiencing the products on offer or getting to interact with a brand ambassador who has a thorough understanding of the product’ s benefits and functionality.
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A concept that originated in Europe, the Pro Tour Truck is, in its simplest form, a showroom on wheels. The aim is to deliver all the latest GDWT news, products, expertise, and services to local audiences around Africa and to offer free expert advice and inspirational ideas for bathroom and kitchen renovations. What is also exciting is that consumers will receive information on the latest industry technologies and can view and experience a wide range of products, including fully functional models.
“ We have been following the Grohe Pro Tour Truck tours very closely around the globe, and it is truly a model that works from a trial and educational point of view. Nothing beats a hands-on experience and the Pro Tour Truck brings the product experience directly to you, complete with product experts on hand. As the leading tap manufacturer in Africa, we are pleased to set the pace for future interactions from installers and retailers to end consumers,” said Henk Suelmann, CEO of GDWT.
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The truck embarked on its first tour in mid-November from Johannesburg, and then made its way to the Free State. The truck will be able to serve as a showroom and a training centre, and it creates an exclusive venue for key engagements with industry experts and partners.
John Westermeyer, chief marketing officer at GDWT, said,“ We revealed the truck and all that saw it were truly inspired. As the market continues to evolve, we know the importance of directly engaging with our target audience, and what better way than through a visually stunning mobile showroom that is fully kitted out with our top of the range taps, showers, baths, and flushing toilets across our various brands.”
Visitors can expect to experience the following brands: Grohe, Cobra, Isca, Vaal, and Libra. PA
1. The Pro Tour Truck will serve as a showroom and a training centre.
2. Inside Grohe Dawn Water Technology’ s newly launched Pro Tour Truck.
www. plumbingafrica. co. za January 2018 Volume 23 I Number 11