NEWS 5
Grohe Dawn Water Technology
launches mobile Pro Tour Truck
By introducing its first mobile showroom , Grohe Dawn Water Technology ( GDWT ) is breaking the mould when it comes to traditional showroom experiences in Africa .
Traditionally , consumers visit their store of choice and engage with sales personnel on the floor to find out more about the products on offer . It is a model that works , but customers are not necessarily experiencing the products on offer or getting to interact with a brand ambassador who has a thorough understanding of the product ’ s benefits and functionality .
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A concept that originated in Europe , the Pro Tour Truck is , in its simplest form , a showroom on wheels . The aim is to deliver all the latest GDWT news , products , expertise , and services to local audiences around Africa and to offer free expert advice and inspirational ideas for bathroom and kitchen renovations . What is also exciting is that consumers will receive information on the latest industry technologies and can view and experience a wide range of products , including fully functional models .
“ We have been following the Grohe Pro Tour Truck tours very closely around the globe , and it is truly a model that works from a trial and educational point of view . Nothing beats a hands-on experience and the Pro Tour Truck brings the product experience directly to you , complete with product experts on hand . As the leading tap manufacturer in Africa , we are pleased to set the pace for future interactions from installers and retailers to end consumers ,” said Henk Suelmann , CEO of GDWT .
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The truck embarked on its first tour in mid-November from Johannesburg , and then made its way to the Free State . The truck will be able to serve as a showroom and a training centre , and it creates an exclusive venue for key engagements with industry experts and partners .
John Westermeyer , chief marketing officer at GDWT , said , “ We revealed the truck and all that saw it were truly inspired . As the market continues to evolve , we know the importance of directly engaging with our target audience , and what better way than through a visually stunning mobile showroom that is fully kitted out with our top of the range taps , showers , baths , and flushing toilets across our various brands .”
Visitors can expect to experience the following brands : Grohe , Cobra , Isca , Vaal , and Libra . PA
1 . The Pro Tour Truck will serve as a showroom and a training centre .
2 . Inside Grohe Dawn Water Technology ’ s newly launched Pro Tour Truck .
www . plumbingafrica . co . za January 2018 Volume 23 I Number 11