ASSOCIATIONS
Quality without compromise: Why certified products matter
3
By
Steve Brown, executive director of IOPSA
Across South Africa, plumbing companies have invested heavily in building professional, sustainable businesses.
They recruit the right staff, ensure continuous training to keep pace with evolving standards, equip teams with reliable vehicles, and purchase quality tools and equipment. These investments are not incidental, they are deliberate steps to uphold professionalism and deliver excellence.
Yet, too often, this commitment is undermined when unapproved products are installed simply to compete on price. It is a contradiction that erodes the foundation of a professional plumbing business. A quality installer using inferior, uncertified products cannot deliver the assurance that consumers deserve. This is not a sustainable business model. Excellence in plumbing is holistic: skilled professionals, compliant installations and certified products all work hand in hand to build reputation and trust.
When consumers ask,“ Why do you charge more?” this should not be seen as a challenge, but as an opportunity. It is the moment to educate them. Explain that the difference lies in the products you use, the standards you uphold, and the peace of mind you provide. Certified products are not just about compliance; they are about empowering consumers to make informed decisions and protecting them from costly failures down the line.
Encouragingly, this principle has now been reinforced at a national level. The South African government has issued a directive requiring plumbing products to be pre certified before entering the ports *. This is a landmark move for our industry. It signals recognition that compliance is not optional, it is essential to safeguarding consumers, protecting businesses and elevating the plumbing profession.
As an industry, we must embrace this directive as a positive step forward. It aligns with the values we have long championed: professionalism, accountability and quality without compromise. By consistently pairing skilled installers with certified products, we not only protect our businesses but also strengthen the reputation of plumbing as a trusted, respected profession.
The message is clear: do not let price wars dictate your standards. Let quality define your brand. In doing so, you will not only secure your business’ s future but also contribute to a stronger, more credible plumbing industry for South Africa. PA
* At the time of writing, May 2026.
Steven Brown, executive director of IOPSA.
© Plumbing Africa
August 2026 Volume 32 I Number 06 www. plumbingafrica. co. za