plenty Issue 20 Feb/Mar 2008 | Seite 75

Byron Gutierrez prepares a bundle of flowers, bound for Russia, at the packaging center of Ecoroses, located near Quito, Ecuador. w By Amy Stewart Photographs by ramiro Falazar hen Ecuadorian flower farmer Esteban Chiriboga made the decision in 1997 to adopt environmentally friendly practices, there was no playbook to tell him what to do. If he stopped using fungicides, what would prevent unsightly mold from forming on the petals? Without insecticides, how would he keep aphids from swarming in the hoophouse? And if he had to give up chemical fertilizers, could he guarantee that his roses would be ready to ship by Valentine’s Day? >>> plentymag.com | 73