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How can we change not only our nation’s
climate policy but our environmental
behaviors, too? The answer is not as
splashy as you’d think—and it might
involve primates and shopping.
by Liz Galst
Illustrations by Thomas Fuchs
Late last September, Mike Hughes was having
breakfast with Al Gore at a midtown Manhattan
hotel. “It’s kind of a heady experience to sit across
the table from him,” says the president and creative
director of the Martin Agency, an advertising firm
famous for its Geico cavemen and talking lizards.
Together with Cathy Zoi, CEO of Gore’s Alliance for
Climate Protection, and Hughes’ colleague Chris
Mumford, Gore and Hughes were discussing
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