PLENTY
The World In Green
Contents
66
features
February/March 2008
Monkeying with the
Message Earth is about to
66
Farmers are searching
72 Budding Movement 78 Way Beyond the
Science Few people ever win a
84 Roots of the Cost
get a new PR campaign (and
for guidelines to inform
MacArthur “genius grant.” Even
is booming around the world.
yes, it involves Al Gore). But
environmentally sound flower
fewer can lay claim to helping
But how fair is the trade?
beyond pushing for awareness,
growing practices. But the
find not one but two new spe-
By Anna Sussman
how do we translate concern
array of certifications available
cies of primates. And only one
into action? The answer isn’t as
to them raises as many
person has saved Madagascar’s
splashy as you’d think—and it
questions as it answers.
legendary lemurs through all-
involves primates and shopping.
By Amy Stewart
night rum-drinking ceremonies.
By liz galst
Meet Patricia Wright.
By Steven Kotler
2 | february-march 2008
The business of carbon offsets
Cover photograph by
Ramiro Falazar courtesy of EcoRoses
Retouching by Al Rivera
A baby llama lives on the grounds of
EcoRoses flower farm in Ecuador.