plenty Issue 14 Feb/Mar 2007 | Page 51

From old-school Fortune 500 companies to start-ups barely out of first-round financing, businesses are committing big bucks to the green revolution. And while it seems like everyone’s doing it these days, we think these 20 companies are the ones pushing the ecological envelope. Whether it’s because of their reach, their potential, their influence, or the sheer genius of their innovations, we predict that each one will have a hand in changing the world in one way or another—sooner rather than later. Introducing the inaugural edition of... o 2 The Plenty BY DANIELLE WOOD