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Photovoltaic
panels provide
energy for
Wal-Mart’s
experimental
store in Aurora,
Colorado.
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Wal-Mart has 1.8 million employees
worldwide. Are you turning them all into
environmentalists?
Starting next year, we’re incorporating
[awareness of sustainability issues] into
employee evaluations. We’re also doing
something called the Personal Sustainability
Plan—encouraging people to ride their bikes
to work, use compact fluorescent lightbulbs,
carry a Nalgene bottle for drinking water.
Is it working?
For some employees and customers, this
type of thinking is new. Take lightbulbs. On
average, people spend less than seven seconds
making the decision to buy a lightbulb, so
getting them to change their habits isn’t as
simple as you might think.
But when you have 136 million people
going through your stores every week, the
potential impact is phenomenal. ■
R AINFOREST R ELIEF.
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