How Do We Prevent It?
Now I know that this can be a very hard thing to do, especially in today's modern society where plastic is litterally everywhere you turn if you are living in a suburban neighborhood. I even carry around several different plastic items on a daily basis (my iPhone, my iPhone case, my debit, credit and gift cards). But it can be a simple step in your day to at least minimize your use. For example, instead of going to the store and buying plastic water bottles, bring a travel cup from home and fill it up at drinking fountains or just from the tap. You can also illiminate your use of plastic grocery bags by bringing your own canvas or fabric bag to the store and ask for them not to use the plastic bags.
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As far as prevention goes, it can be very simple: DON'T USE PLASTIC!