PlantPure Magazine Apr. 2016 | Page 3

from the publisher Welcome! W elcome to the premier issue of PlantPure Magazine! This magazine will serve as an important voice for the PlantPure movement, helping to educate and inspire people to make change in their communities. As some of you may know, we are joining with others to launch a grassroots movement around the empowering health message of plant-based nutrition. Science has demonstrated that a whole-food, plantbased diet is optimal for health, not just for preventing disease, but also for reversing serious chronic conditions such as type 2 diabetes and heart disease. This is an idea that also affects our economy, the fiscal state of our government, the condition of our environment, and the animals who share this planet with us. In our documentary film, PlantPure Nation, we show all these connections, and we tell a dramatic story that explains how this life-changing health message was suppressed for decades. This film has often played to sold-out or nearly sold-out audiences across North America, and it is this enthusiasm for change that we are leveraging to launch a movement. In towns and cities around the world, we are launching local networks called Pods. Using a webbased platform, education, food products, and this new magazine, we are connecting and supporting independent groups into a more unified force to make transformative change in local communities around the message of plant-based nutrition. Our goal is to see friends and families coming together around healthy meals; wholesome foods in school cafeterias, worksites, and hospitals; physicians who are prescribing “food as medicine” to their patients; access to fruits and vegetables in low-income, food-desert communities; and people everywhere who are empowered to share this health message with those around them. We believe in bottom-up change, driven by impassioned people joining hands in a common cause. For too long, we have sat back and watched through the glowing screens of our smartphones, computers, and TVs a world spinning out of control. It is time for us to come together to take control of our communities. This magazine will include content on health, food, the environment, politics, farming, and anything else connected to our mission. And it will include updates that help to inform and connect our Pods, including feature articles that highlight best practices so that we can create a massive cycle of social invention and learning within our Pod network. Millions of people working together, experimenting and learning from one another, are more powerful as an agent of compassionate change than all of the governments of our world combined. Governments may have the power to suppress information and people, but they are poorly equipped to build a more connected and compassionate world: Compassion flows through the hearts of people and connection happens best within local communities. I see this PlantPure movement as being about health, but also about so much more. Fundamentally, this is an effort to create a new paradigm for broadbased social change. We invite you to join us and to support your local Pod by helping spread the PlantPure messages throughout your community. If you would like to learn more, please visit us at PlantPurePods.com. To your health and happiness, Nelson Campbell CEO & Publisher PlantPure Magazine | 1