EVENTS AND EXHIBITIONS
EXPO HIGHLIGHTS DEMAND
FOR LOCAL PRODUCTS
Edited by Leon Louw
The recently-held Local Manufacturing Expo highlighted the demand for South African products.
T
here is a driving need to increase
the volume of locally manufactured
goods. By growing the capacity to
increase the quantity of local content for
both local and international consumption,
the rate of unemployment could be
dramatically decreased. It was apparent
at the inaugural Local Southern African
Manufacturing Expo, held in Johannesburg
earlier this year, that there is a large and
receptive market for local products.
“The ‘local is lekker’ ambience was
really evident at the Expo, with exhibitors
and visitors thrilled at the opportunity
to engage with each other and develop
future supply chains and business ties,”
says Charlene Hefer, portfolio director for
Specialised Exhibitions Montgomery.
Hefer points out that the show
welcomed 3743 visitors, a substantial
achievement for a first-time exhibition.
“I’m a great believer in South Africa,
and especially in South African business.
We believe that more products need to
be sourced locally and the expo was a
34
SEPTEMBER 2019
The recently held Local Manufacturing Expo welcomed 3743 visitors, a substantial
achievement for a first-time exhibition.
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