MANUFACTURING
Kim Kemp
Stock of casting and hollow bar raw material.
To move the river sand, a Dezzi 25-tonne dumper is used, and to load and screen the sand, a newly introduced Dezzi TLB is being deployed.“ In Harding, we are using a Dezzi loader.” The first piece of Dezzi equipment was purchased two years ago: a 3500 wheel loader.
With barely constrained awe, Surendrasewprsadh says:“ It’ s an absolute animal; you must hear this thing, it’ s like an absolute beast!” He continues,“ It’ s gone past workhorse … and to be absolutely honest with you, I’ d buy nothing else.”
So, what is the recipe?
Behind the scenes
Dezzi’ s ongoing success can be attributed to a passionate patriarch with a vision, offspring to carry the vision forward, and a supportive partner, Louise, by his side to weather the storms.
Founder Desmond Gutzeit’ s passion for machines and construction in general saw him move from plant hire into equipment design. In a hugely competitive environment, he built his own ready-mix trucks, moving into bigger machines over the years. The drawing of the design for the
first Dezzi 1700 wheel loader is on a piece of cardboard, which now has a place of honour on the wall in the design / admin section.
He says with a chuckle,“ We have a saying in this company,‘ Just bring the spots and we’ ll make the guinea fowls’.”
This passion has been picked up by his four sons who keep the flame burning, with each holding a managerial position within the company to ensure continuity in client relationships, productivity, and reputation.
Desmond and Louise, however, while moving into a‘ back-office’ position in the company, still have a‘ hand on the tiller’ and are there for conferencing and input when required.
MD Carl says that through re-investment into perfecting existing models, as well as developing a new model every 18 – 24 months, has seen the company grow into a local force to be reckoned with, taking a share of the OEM market for South Africa, and is now set to move into Africa.
In conclusion Desmond says:“ There will always be a place in the industry for a basic, good-quality, right-priced machine.”
And indeed, there will be, so Goliaths of the industry take note, Dezzi has arrived. ■
Dezzi’ s ongoing success can be attributed to a passionate patriarch with a vision, offspring to carry the vision forward, and a supportive partner, Louise, by his side to weather the storms.
20
SEPTEMBER 2018