work. They are the guys responsible
for customers always coming back
to us. If they didn’t commit to the
business in the same way we did,
all would be lost. We try to support
and help them in difficult times and
circumstances which gets repaid
in full through their quality of work.
Once any owner of a company starts
realising that workers are the biggest
and best asset, worker attitudes
towards the business and customers
will change completely. We as
owners cannot operate 15 machines
ourselves, we need our people to help
take the company forward.”
BF Hire currently caters primarily to
the agriculture and construction industries
in the Western Cape region. Ferreira and
Brink are able to offer a machine that is
perfectly suited to their customers’ needs
from their Kemach JCB fleet consisting of
five TLBs (3CX model), three excavators
(86C, JS140, JS205) and one skidsteer
with broom attachment (JCB 135HD).
Thanks to the versatility of these efficient
machines, customers can conveniently
and cost-effectively complete a multitude
of diverse tasks using only one adaptable
machine. These rugged machines are
right at home even in the toughest of
conditions, clearing out rivers and dams,
installing drainage, building dams, ridging,
performing various odd jobs on farms and
even developing mini soccer pitches for
the Worcester community.
Ferreira and Brink agree that Kemach
JCB machines are famous for their
quality, performance, reliability, efficiency
and ergonomics. “The building quality of
Kemach JCB products is excellent and
it is evident that quality control is high
on their priority list. We are extremely
satisfied with the top-notch performance
of all our Kemach JCB machines.
Same goes for their performance and
reliability; our JCB fleet has never let us
down.” Focusing on the power-packed
performance of the JS140 and JS205
excavators, Ferreira says that these are
some of the best performing machines in
their different size brackets.
Ferreira considers the efficiency of
the 3CX TLB which is one of the best-
selling TLBs in the world, as absolutely
extraordinary. “Equipped with the
‘Torque Lock’ Powershift gearbox option,
our 3CX TLBs can travel up to 55 km/h
on the road. Moreover, while travelling
between jobs, these remarkable
machines save us around 30% on fuel.
The fact that we are therefore able to
move the machines by road without
having to use a truck and lowbed delivers
massive savings for BF Hire.”
40
JUNE 2019
PERSPECTIVE
According to BF Hire, Kemach JCB machines are famous for their quality,
performance, reliability, efficiency and ergonomics.
Ferreira adds that in comparison to other
brands that he has cross-hired in the
past, his JCB machines trump them all
in the fuel-consumption department.
“Our JCB 86C midi-excavator astonishes
us with the fuel consumption we
get from its Kohler engine. This little
machine averages around 4.2ℓ/h.”
Operator comfort and safety are
among the first factors Ferreira and Brink
consider before buying a new machine
and they rate Kemach JCB machinery
tops. The co-owners consider JCB as a
worldwide brand that is dedicated to the
safety of the machines as well as the
people that operate them.
“Excellent customer service is a
passion shared by both Kemach JCB and
BF Hire. Their complete understanding of
our needs and preferences position them
as our preferred supplier in the machinery
market,” affirms Ferreira.
He advises that when buying a new
machine, the first thing a customer must
consider, long before brand or price, is
the quality of the after-sales service. “Bad
service will turn even the best into a poor
product. Fast and efficient aftersales
service and maintenance are crucial to
extending the lifespan of machines and
reducing production standstill. Kemach
JCB gets that any downtime of a machine
is costly to both us as well as to our
customers. To minimise production
losses, they service our machines over
weekends and afterhours. In my opinion,
that demonstrates total commitment from
Kemach JCB not only to their customers
but also to their end-users.”
Ferreira is impressed with the dedication
shown by De Wet Pretorius, branch
manager of Kemach JCB in Cape Town
and his service manager Jaco Brand,
which he terms as nothing short of
excellent. “Despite being situated about
120km from the Kemach JCB branch,
they send someone out immediately
whenever we require assistance.
Consequently, the downtime of our
fleet is kept to an absolute minimum.
Not only is their commitment to our
business a step above the rest but their
parts supply and technical assistance is
on a different level.”
BF Hire also compliments the technical
and operator training received from
Kemach JCB during machine delivery
which ensures that their operators
have a complete understanding of the
equipment. Kemach JCB conducts full
day on-site training on an annual basis
during which all operators are given a
refresher course on technical dos and
don’ts of the machinery.
“We have had the privilege of
sharing BF Hire’s successful journey
since the company’s inception and
we are extremely proud to have this
dynamic company as our customer,” says
Pretorius. “While we strive to provide
not only efficient, robust and superior
quality machines to valued customers
like BF Hire, delivering service excellence
that exceeds customer expectations is
always at the forefront of all that we do.
We look forward to continuing a long and
successful journey with BF Hire.”
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