Plant Equipment and Hire July 2018 | Page 18

of trackers are all that is found when police arrive at the last known location of a stolen asset. Often the theft is realised only after the assets have already left the country, with a trashed tracker or the remnants of scratched-off markings.” With an estimated R40-billion worth of in-demand movable assets currently having no record and hundreds travelling into Africa every week, the scope for SAMAR is substantial. “One of the biggest challenges for border officials is the lack of a system to systematically check an asset as it arrives, whether it’s going in the right direction, is in the hands of the right people, and is heading to a legitimate destination,” Dutton elaborates. “As SAMAR has been designed to cover the entire life of an asset, the names of both the titleholder and owner are maintained and updated in real time. It also provides a certificate of registration that is similar in look and feel to that issued by eNaTIS.” 18 JULY 2018 Use of the SAMAR app promises to streamline the border-crossing process significantly. Having secured the support of all the major banks, each of which completes up to 45 000 new financing deals a year, running into billions of rands, business for SAMAR is destined to be brisk. The team is still heavily in marketing mode, says Dutton, with efforts to bring on board the smaller banks. “To ensure complete success in management of commercial assets, every financial institution and importer of equipment should be signed up,” he says. The next step — one scheduled for completion by the end of the year — is the launch of a website on which customers can manage their ‘garages’, whether commercial or private, through sales and changes in ownership. In an industry populated by valuable assets, clearly the SAMAR team is setting itself up to become an asset that is not only valuable, but indispensable. ■ BUSINESS ABOUT THE AUTHOR Susan Unsworth has wielded a pen for more than 35 years. Initially with The Star, she has written for numerous consumer and trade publications and survived a long stint in public relations. In 20 years of freelancing, she has tackled hundreds of corporate and government assignments and believes that words, regardless of subject matter, should have personality, and strives to make hers a breeze to read.