HIRE
COLLABORATION
HOPES TO CREATE AWARENESS
Plant Equipment & Hire and the Contractors Plant Hire Association (CPHA) have joined forces
in an effort to better serve its readers and association members, writes Leon Louw.
T
This month will be the first time that & Hire will continue to provide quality
Plant Equipment & Hire devotes an original content and relevant industry
entire section of the magazine to discuss intelligence, and further enhance
issues affecting the CPHA and its branding and marketing opportunities.
members. We aim to dissect and probe
“With this new partnership we aim
the opportunities and challenges and to create awareness not only about the
find solutions to assist our readers in challenges, but also about opportunities
the mining, construction and quarrying in the industry. By working together, we
space, and all of the members of the hope to build a solid foundation on which
CPHA, in making the right choices future relationships and stronger bonds
and business decisions. According to will be built and nurtured,” says Brits.
The relationship between Plant
Benjamin Brits, Plant Equipment & Hire
business unit lead, Plant Equipment
Equipment & Hire and the CPHA is not
he plant equipment and hire industry
in South Africa faces mounting
pressure as the country’s economy
continues contracting. Despite some
encouraging signs, the primary sectors of
the economy remain constrained. Hopes of a
quick recovery after the ‘lost Zuma years’ are
fading rapidly as reality sets in. Now, more
than ever, the sector needs to speak with
one voice and find workable solutions for its
growing list of challenges. This is one of the
reasons why this magazine and the CPHA
have decided to join forces and collaborate
after the CPHA’s own publication was
discontinued earlier this year.
Benjamin Brits, Plant Equipment & Hire business unit lead (left), and Clive Wicks, CEO of the
Contractors Plant Hire Association (CPHA).
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JANUARY/FEBRUARY 2020
www.equipmentandhire.co.za