AFRICA NEWS
Goscor crowned global dealer of year
The Crown Summit Award went to Goscor Lift Truck Company, the sole distributor
of Crown forklifts in southern Africa.
In a ground-breaking achievement that
heralds its world-class customer service
standards, Goscor Lift Truck Company
(GLTC) has won the Summit Award,
an accolade bestowed to Crown’s best
global dealer of the year.
Crown - one of the world’s
largest material handling equipment
manufacturers - recently recognised
the outstanding performance and
commitment to customer service by
its top company-owned branches and
independent dealers in the EMEA
region.
The most prestigious honour
bestowed by Crown is the Summit
Award, and this year’s top accolade went
to GLTC, the sole distributor of Crown
forklifts in southern Africa. In essence,
this means that the South African
materials handling equipment specialist
is Crown’s top dealer for 2018 globally.
The achievement is a step forward
on its previous year’s achievement.
Last year, GLTC was the co-winner
of the 2017 Ascent Award. Crown’s
Ascent Award recognises branches
and dealers that performed well and
‘are continuing to move towards the
summit’, which is exactly what GLTC
has done within a year.
Darryl Shafto, MD of GLTC says
the award is a true measure of the
strides that GLTC has recently made to
ensure maximum customer satisfaction
in its area of jurisdiction. Major
considerations of the award are wide-
ranging and include unit sales versus
AUGUST 2019
budget; part sales versus budget;
number of technicians trained during
the year under consideration; marketing
spend; and branding, among others.
Speaking of what GLTC has done
differently to be at the summit of
Crown's dealership globally, Shafto
says the DP Training Centre and the
number of trained technicians, as well
as its sales-beating budget, are major
differentiators for GLTC.
To build a pool of technical skills it
needs to better support its product range,
GLTC established its own Training Centre
at the beginning of September 2017,
which is aimed at breeding new forklift
technicians, as well as offering skills
improvement, refresher courses and
continuous product upgrade training.
Last year, the company put the
last piece of the puzzle to its training
revolution with the appointment of a
merSETA-accredited trainer. Shafto
says the investment was informed by
GLTC’s understanding that technology
is changing fast, and it is key to keep
technicians well-versed with the new
developments to ensure that machines
operating in the field run optimally all
the time.
“In short, the award is testament
to our continued compliance to all of
Crown’s standards and our ability to
deliver world-class aftermarket service
to our customers. To remain at the
top, we will continue to raise the bar
to greater heights in all facets of the
business,” concludes Shafto.
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