BUSINESS
Articulated dump trucks are Bell Equipment’s flagship product.
recycling equipment, enabling Bell to provide
the mining, quarrying, and construction
industries with material processing plants to
complement its range of Bomag and Bell road
building vehicles.
Most recently, in June this year, Bell
concluded an agreement with global excavator
specialist, Kobelco Construction Machinery,
for the exclusive distribution and support
of the Kobelco range of excavators in the
southern African region.
Moving forward
Bell manufactures most of its equipment at its factory site in Richards Bay, KwaZulu-Natal.
Measuring the true cost of machine
breakdowns is difficult, as it goes beyond
the direct costs of labour and parts to also
encompass lost production.”
14
AUGUST 2017
The past 63 years have not been all smooth
sailing for the Bell brand. The volatility of the
global economy and commodity prices has
affected Bell’s results. Like other OEMs around
the world, Bell has been adversely affected by
the current depressed market conditions and
world economy. Throughout its journey, the
company has continuously had to adapt to
remain innovative, and to diversify, whether by
manufacturing or procuring new equipment, or
by diversifying its footprint geographically.
The Bell name is well known throughout
the world, from the US and Europe to
South America, Asia, and Australia. But the
OEM’s biggest impact has been the huge
contribution it has made to South Africa,
its people, and the economy. The company
designs its own products and has its own