Plain and Simple: Bright Business Insights July 2016 | Page 7

HOW TO GET UNSTUCK
Uncover The Secrets of Business Growth
Some businesses become stuck and, after a few years, their owners start looking for a way out because they think that they have
gone as far as they can – but that’s not always the case. Instead,
consider your business’s lifecycle and the challenges that relate
to each stage. When you gain a better perspective of your business, you can focus on the steps necessary for securing further
growth.

Watch Your Step
1

Focus, Focus, Focus
It’s easy to look at your company’s lack of growth and want
to make some big changes to facilitate growth, but this
doesn’t mean that you should diversify. I’ve frequently sat
in on meetings with businesses that were in the process of
transitioning out of the startup phase. Oftentimes, the leadership team thought that diversification would accelerate their
business’s growth rate; what was really missing was focus.

2

People, People, People
While it’s important to maintain some systems and processes throughout the lifecycle of your business, they will not
always be your primary focus. But that’s OK. Before your
spend too much time and effort perfecting your company’s
systems and processes, make sure your business is focused
and that you have the right people on board to help propel
your company forward. When you maintain your focus and
continue to invest in the ongoing development of your employees, you will be more inclined to succeed when further
growth leads to the implementation of improved systems
and processes.

by: Tom Jeffries

CPA