Places & Spaces
15
brand and the Audi and VW brands speak for themselves in terms of quality.
separates the two brands. VW literally means the ‘people’s car’ so it is the people’s showroom. Audi is sleeker and this is reflected in everything associated with the brand.”
In an effort to be as efficient as possible while positively
impacting the environment, they are currently in the process of
converting the facilities to be solar powered. In early July 2013, signed a $25-million contract with Panasonic Latin America to facilitate the conversion.
And what does the hardworking staff think of their new home? “They love it. I love my new office! It all lends to more privacy while still being very open. It is airy, spacious and facilitates the brand. It allows for proper layout of the cars. Simply put, these
Deputy Chairman and CEO of ATL/Sandals Group Adam Stewart
right presentation for each car and the right presentation for each showrooms are the best in the region and fits in perfectly with the company’s CI (corporate image) - from the layout of the reception area to the lighting to even the position of the televisions. Everything has been researched and strategically placed. The Audi showroom can fit nine vehicles while the VW fits ten. We when customers come in.” could hold more but we want to have adequate spacing for each
The technology to be used is Heterojunction with Intrinsic
Thin layer (HIT) which is said to be 100% emission free while
filtering out all noise. It also boasts the production of 10% more electricity than a conventional crystalline silicon solar cell. The system is expected to have a performance lifespan of 25 years. This move towards being more ‘green’ is part of their goal to have all their operations more energy efficient, hence the work at the islandwide. The roof of each showroom will now be lined with new showrooms will be replicated throughout the ATL branches HIT photovoltaic cells providing 58.8 kw of energy. This system therefore reduce their electricity consumption significantly. Since the grand opening, ATL Automotive has been
The showrooms, Jackson further shared, are the first of several “We plan to sell a lot more cars and we plan to make it more
to come, with Jaguar and Honda expected to get their own soon. comfy and inviting. We already have a store with all the branded and keep them buying. The showroom is well represented with properly trained personnel, dynamic facilities, a well defined corporate identity and superior customer service that go above and beyond the standard expected in Jamaica. We think big.”
is expected to supply roughly 30% of their energy demands and
accessories in place. We want to keep people excited and active
experimenting with new and creative ways to keep the cars
driving out of the showroom with weekend sales and even a ‘36 hours sales event’ that was immensely successful since more than two hundred vehicles were sold.
Sloane Jackson and the entire ATL Automotive team are up to the challenge of making Oxford Road your ONLY stop when you decide to go car shopping. “I personally want more foot
“Customers”, Jackson added, “have been blown away by all
the sights and the design. This showroom (Audi) is called the
traffic in here. I want more people coming in so I am personally appealing to the public to come in, look around and check out the cars because I can’t sell you a car on the sidewalk. I am vehicles, because I guarantee you will be glad you did!”
‘Terminal’ as it looks like a modern airport terminal; even the glass beautifully at night. The VW has a modular showroom. The design
chosen for the showroom was significant as it showcases the cars
inviting people to come and have a feel of our building and our