Places & Spaces
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(with some 200 workers banging away day and night), is home
The new facility, which was completed in less than 18 months
facility embodied everything, and then some, in terms of automotive excellence.
to the German power team of Audi and Volkswagen (VW). The the periphery of New Kingston, abuzz with excitement again.
VW and Audi showrooms have made Oxford Road, which is on After the relocation of the entertainment hot spot Mas Camp as well as the diplomatic powerhouse the United States Embassy, Oxford Road had become a sleepy shell of its usual vibrant self. Nowadays when you drive on the road at night and see
Local Architect Rivi Gardner flew to Germany to capture what was necessary to make a good facility great. The design and feel were paramount to its success, so armed with a basic plan of what he wanted to convey, he returned to Jamaica and put his concept into action. Bringing Germany to Jamaica required German-specific materials including tiles, which were flown in, but it took excellent Jamaican labour and skill to finish the job. P&S spoke with ATL Automotive Group Marketing Analyst,
the bright lights of the showroom, your breath is taken away by as if you were in the middle of a metropolitan city in Europe. A complex that stands up to world class inspection, the
the impressive structure and dynamic lights, and it almost feels
Sloane Jackson, about the gorgeous new ‘car crib’ they have at 3 Oxford Road. He explained why it is as incredible as it looks and why in some cases, bigger is indeed better.
new ATL showroom brings to the Jamaican car enthusiast
everything sleek, stylish and modern, which epitomizes both VW and Audi. “Young Stewart” (as in Adam Stewart), went all the way to Germany with his plans to construct a state-ofthe-art facility and assured the car manufacturers, who are renowned for their superior engineering, that they had nothing to fear because the complex would be on par with any found across the globe. Upon their visit to see the final product, they were not only impressed but happy to state that the Jamaican
The rationale behind a new automotive showroom is simple: it is about developing an even better feel and presence for the brands. “We wanted to give each brand an image boost, for
customers to be aware of and use it as a landmark as no other dealership is as sleek and modern. This is now the corporate image of the brand.”