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IP PROTECTION IN CHINA ’ S E-COMMERCE INDUSTRY

Table of contents

INTRODUCTION 3

1 . E-COMMERCE : RETAIL FOR THE 21ST CENTURY 4

2 . PLATFORM GIANTS : WIELDING ECONOMIC HEFT AND RESPONSIBILITY 8

3 . PROACTIVITY : THE KEY 12

4 . PARTNERS ’ PERCEPTIONS 20

5 . LOOKING AHEAD 24

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